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Pivotal Integration
Funding acquisition
Client had a requirement to raise funding for a new product concept. Funding was to
allow the client to conduct market research, develop product and market product. Total
cost of project was estimated at £100k.
Funding was acquired via application to local government agencies and the full submission
of the application was carried out in time to secure funding for the full project.
Market Research
Client required complete market research for a proposed product. DBrock Ltd. was engaged to
conduct this research and to deliver a complete report outlining the market sectors, the
customer demographics, buyer behaviour and identification of routes to market. Identification
and comparison of existing product was carried out with key points of differentiation
identified.
Delivery of complete report enabled the client to direct their product development efforts
and prepare for market launch in line with the identified customer requirements.
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