Pivotal Integration

Funding acquisition
Client had a requirement to raise funding for a new product concept. Funding was to allow the client to conduct market research, develop product and market product. Total cost of project was estimated at 100k.

Funding was acquired via application to local government agencies and the full submission of the application was carried out in time to secure funding for the full project.

Market Research
Client required complete market research for a proposed product. DBrock Ltd. was engaged to conduct this research and to deliver a complete report outlining the market sectors, the customer demographics, buyer behaviour and identification of routes to market. Identification and comparison of existing product was carried out with key points of differentiation identified.

Delivery of complete report enabled the client to direct their product development efforts and prepare for market launch in line with the identified customer requirements.

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